Analysis and Recomendation of Marketing strategy of Vodafone Essay

Analysis and Recomendation of Marketing strategy of Vodafone - Essay Example Strategies of an organization should well be able to detail themselves as per the needs of the environment while planning for the future. A framework for any program can well be preferred if it is deeply affinitive to the generalization of a venture or enterprise keeping in mind the quality of methodizing. The one concept firmly oriented towards the creation of values for its customers will conclude with excellence in the target market. Vodafone uses its familiar red logo and retains themes of togetherness, fashion joy and enjoyment throughout its marketing communications. The same uniformity is maintained and followed by Fanta, Microsoft, Nike, Sony and host of other companies. What should be the rational behind this? Is it for fun? Integrated marketing communications see the elements of the communications mix integrated into a coherent whole. As the fight of market shares and quest for product success continue, marketers are employing all the necessary tactics, and methods to give their product a break through, or remain competitive (Brennan, Baines, and Garneau, 2003, Rowley J 2004). One way of doing this is through differentiation, making your product outstanding, by having your values and image (Zineldin M., and Philipson S., 2007). This is known as the marketing communications mix, and forms the basis of marketing (Pelsmacher& Kitchen., 2005) This paper examined the importance of marketing to Vodafone, it current and future market challenges using certain analytical tools and models. Part one of the paper lay emphasis on these models while part three looks at the resources and capabilities that distinguished Vodafone from its competitors. The PESTEL framework can only be used to look at the future impact of environmental factors and that this impact might be

Total Quality Management Research Paper Example | Topics and Well Written Essays - 2000 words

Total Quality Management - Research Paper Example I. INTRODUCTION History OF TQM Basically, TQM is widely considered to be a management philosophy which revolves around improving the quality of products and myriad processes running within an organization prior to launching a product in the market. The term TQM refers to managing and maximizing quality at every level so that employee engagement could be raised, a wide collection of talented ideas could be formed, costs could be reduced by running processes based on short time periods, and top-quality products could be introduced in the market which would better adapt to the customers’ needs. The concept of TQM operates on the principle that everyone is involved in preparing a certain product and not any product can be considered the result of many efforts made by the top management. It operates on the principle that everyone, from grass-root level to authoritative level, working for an organization should be involved in the product-preparing process, so that everyone could be credited with success and glory and no big feat could be called a one-man’s achievement. ... ues within an organization and did not lay any stress on improving their quality in contrast to the philosophy of TQM, which lays stress on improving and managing the quality of every single process and relation within an organization. So, it remains a reality that TQM offers a much wider approach for looking at things in order to work upon their quality so that the product quality could be improved consequently. According to (Business Performance Improvement Resource 2011), though the roots of TQM can be traced back to early 1920s when the business focus was shifted more towards product quality control, it was in Japan during 1940s when this huge business concept was nurtured and polished in the more vivacious and realistic way. It was then that the focus shifted from product quality control alone and widened tremendously and ultimately, such a business management philosophy was introduced in the form of TQM which could be applied to every level from employee engagement and committe d management to quality products and customer satisfaction. Some critics also suggest that the roots of TQM are found embedded in the statistical theory which was applied to the management of product quality and focused on identifying the quality problems and relied mainly on quality control professionals. It was when the Japanese products began to be perceived as cheap imitations that the industrial leaders in Japan launched a program to produce high-quality products and later titles this program as TQM which ultimately became a whole philosophical domain. In the later years, the concept of quality control and management widened even more and the idea of overall quality control became the front theme of Japanese movement. The idea of the quality never stops at the management level or at